In considering the marketing of food products, the role of packaging warrants closer attention. The use of cookie packaging boxes as a marketing vehicle is evidently increasing. Marketing analysts and packaging experts suggest two reasons for this: Many food choices are made there and then, so ‘the cookie packaging becomes a critical factor in the decision-making process. Estimates from the USA suggest that expenditure on food advertising is declining and that other marketing methods such as packaging have greater weight in the marketing mix.
Food packaging has two basic functions. The first is its practical role. Cookie packaging extends the shelf-life of the cookies and makes them easier to transport and display. The second is its marketing role. Packaging is now an essential component of the integrated marketing strategies of the food industry. Wholesale cookie boxes convey messages about product attributes to consumers as part of public relations, and often the price of the cookies, while also carrying product and brand promotions.
By combining all these different aspects, customized packaging boxes have become an integral part of the product.
How Custom Cookie Boxes are used to Attract Children?
The most obvious marketing technique used on wholesale cookie boxes to attract children is promotions, like competitions, collector promotions, and premiums. Many of these are cross-promotions, in which the sellers and food companies promote their products. Many confectionery companies also create promotional cookie packaging boxes with ‘branded’ athletes, sports teams and events, theme parks, and charities. According to the Packaging Republic, the cross-promotions on custom cookie boxes are now an effective strategy used to market cookies and other confectionaries to children.
The on-pack promotions through custom cookie boxes typically form part of broader campaigns promoting the product through advertising and retailer displays. Public relations are also one of the functions of the on-pack product. Additionally, information regarding nutritional levels and other nutrient and health claims. Apart from providing product information, the custom boxes are designed to boost the company’s image.
Importance of Providing Product Information
‘Health’ sells, and nutrient and health information and claims are used to create trust and confidence. Among the parents that the product is suitable and ‘good’ for their children. Often, the cookie boxes also display the price of the product. However, it is not a defined rule, and it can be entirely upon your consent to write the product’s price. However, from the consumers’ point of view, mentioning the price on the box is always found to be convenient. The size of
the custom printed cookie boxes is also a crucial part of the pricing strategy. Large packages, for example, often have lower unit prices than smaller ones. This is intending to give the impression to parents of good value. But package size may also be small to attract children directly. Convenient or fun shapes of cookie boxes can also be used to attract children. Parents are also encouraged to buy products for their children with technologies that make the custom printed cookie boxes easier to handle to open and close when on the move.
The Bottom Lines
At last, make your custom packaging boxes by keeping in mind that it is the only primary thing that will make your sales. Moreover, add social profile links on packaging boxes to get more traffic and to raise your brand awareness.
