If you’re a marketer looking for software that will help you stay organized, there are a few excellent options on the market. Buffer, GetResponse, Act-On, and others are among the most popular tools, so we’ve reviewed them below. Ultimately, the best marketing manager software tools will depend on your needs and budget. We recommend combining these software tools to meet your specific requirements.
Buffer
If you are in the marketing industry, you have probably heard of Buffer. This software allows you to schedule content on various social media accounts. It will automatically create four different slots a day and will enable you to customize your posts to fit those time slots. You can quickly delete or add time slots as needed, and you can disable entire days if you do not want to post for specific times. Buffer offers an easy-to-use dashboard and mobile applications, and browser extensions.
Buffer’s analytics have transformed. While Buffer Publish has some basic marketing analytics, Buffer Analyze offers more advanced options. Its dashboard provides an overview of the latest performance updates and specific metrics for recent posts. The software’s templates are simple and easy to customize, and you can add any graph you like to the dashboard. Businesses will appreciate the simplicity of Buffer’s interface and the ability to customize it.
Another tool that combines social media management and collaboration is Meet Edgar. The software works on two levels, and you can buy a lite version for $19 or a premium plan for $49/month. The Pro version lets you connect with 25 social media channels, and Buffer allows you to manage conversations across multiple profiles. The free version will enable you to manage one account, but you can also negotiate a larger group of funds with the company.
GetResponse
The key benefits of GetResponse are its comprehensive marketing features and automation tools. As one of the leading email marketing software programs, it offers various options for setting up your marketing campaigns. Its intuitive design tool helps you create high-converting emails while incorporating lead segmentation. You can choose from 60 free templates, which you can use to customize and create your unique emails. GetResponse can also help you create webinars and landing pages.
Unlike HubSpot, GetResponse has a free plan with 500 subscribers. It also offers a basic plan for $15/mo, which is very affordable compared to HubSpot and similar marketing management software. In addition to email marketing, GetResponse offers e-commerce, sales CRM, and autofunnels.
Those with limited budgets can sign up for a free trial and try it for thirty days. Mailchimp offers a free plan for up to 500 subscribers, but GetResponse offers a more comprehensive email marketing solution. It also allows you to create beautiful landing pages and opt-in email forms. The free trial will enable you to create an email list for free and see if it suits your needs.
Act-On
Act-On makes managing your marketing efforts easy and efficient with its marketing automation software. This software helps you convert leads into customers and offers a polished experience with its built-in customer intelligence. With this software, you can create targeted campaigns, measure ROI, and increase customer lifetime value. In addition, it offers features that help you automate SMS and email campaigns, including real-time SMS alerts and forms.
Act-On’s robust marketing automation features combine email automation with CRM integrations, and it has a drag-and-drop editor for building customized emails. The software also offers automated campaigns and landing pages, and social media tools. With enterprise pricing starting at $2000 per month, Act-On offers comprehensive marketing automation to help you stay connected with your customers. Its features make it ideal for mid-sized businesses.
